Cute kittens and toddlers may be YouTube’s bread and butter, but Google’s video portal needs more than that to encroach on the goliath that is cable TV. But instead of shelling out for the rights to premium content from cable networks, YouTube is hoping it can nudge its existing community toward making high quality videos.
Today the company has confirmed that it has acquired Next New Networks, a firm founded in 2007 that focuses on producing high quality original video content for the web. Alongside the news, YouTube is announcing ‘YouTube Next’, a team of experts (made up by many of the NNN team, no doubt) who are setting out to “supercharge creator development and accelerate partner growth and success”. In other words, YouTube is going to give certain partners access to a team of experts that can hopefully help them produce better content. YouTube’s pending acquisition of Next New Networks was first reported by the New York Times in December.
From the YouTube blog:
In fact, the number of partners making over $1,000 a month is up 300% since the beginning of 2010 and we now have hundreds of partners making six figures a year. But frankly, “hundreds” making a living on YouTube isn’t enough and in 2011 we know we can and should do more to help our partners grow.
The YouTube Next initiative sounds good on paper, but it’s not really clear how YouTube is going to be able to scale the program to make it useful to more than “hundreds” of partners.
Last year YouTube launched a Partner Grants Program that allows promising content creators to receive an advance on their future ad revenue so that they can invest in making videos with higher production values. And it gave a $1,000 credit to 500 partners late last year to buy new video equipment.
But both of those programs revolved around money, which scales. This YouTube Next team is about expertise — YouTube will be contacting partners that it believes could use some help, and will send in its team of experts who can offer tips on YouTube’s platform and the kind of content that tends to do well online. This training will be free, but, again, only select content partners will get access to it.
YouTube says that Next team will be global, but it isn’t saying how many people will be involved. Beyond this partner training, it sounds like YouTube will be launching further grant programs under its Next brand.
Terms of the deal weren’t disclosed.
"Thank you."
Those two little words (or "thanks" if you want to be quick about it) can mean a lot. Or, depending on how you wield them, they can mean almost nothing. Just like "How are you?" or "I love you," "Thank you" is a phrase that can hold great weight or have all the heft and permanence of a morning fog.
I've been thinking recently about how I say thank you. Like many people, I was taught growing up that when someone gave me a birthday or Christmas gift, I had to send that person a thank-you note. Writing those notes a child, I don't remember thinking much about how I was actually thankful for the gifts; rather, I considered the process of writing thank-you notes akin to brushing your hair. It wasn't something I wanted to do, but it was one of those things that people just did.
Recently, though, I have both received some thanks that really touched me and wanted to show my appreciation to people in a way that resonated, which led me to compiling the list below. With every single one of these ideas, I would say there are two important things to always keep in mind: Be sincere and show that you care, just as someone recently cared for you. (See also: You're Doing It Wrong, Moron: 5 Tips for Giving Better Compliments)
1. Write a Note
For all of my grumbling about writing thank-you notes as a child, I believe that a considered, personal thank-you note is almost always a great way to show gratitude — especially if it's written on real, made-from-wood-pulp paper. Saying thanks over email or in an e-card is increasingly prevalent because it's easy. But the effort it takes to make or buy a card, or even just write on a piece of lined paper, shows that you really care.
2. Give Food
Sweet or savory, homemade or store-bought, food is always a good way to say thanks. Whether you're making dinner or buying cookies, do what you can to find out what the person you're thanking likes. While the gesture is still, erhm, "sweet," your thank you will be a little awkward if you make peanut-butter cookies for someone with a peanut allergy.
3. Clean Something
A room, a car, a house, a dog — the gift of your time and elbow grease is a great way to show your appreciation.
4. Return Items in Better Condition Than When You Borrowed Them
If someone lent you something, show how much you appreciate it by taking better-than-good care of it. Similarly, if you were given something in borrowed Tupperware, return it with food in it (and I'm not talking about old leftovers).
5. Say It as a Surprise
One of the sweetest thanks I ever heard of was from an old college classmate. While we were working in the photo lab one day, she reached in her pocket and pulled out a note her boyfriend had put there for her to find.
6. Say It in Public
Everyone likes to be recognized (well, most of the time — please don't surround me in a circle of clapping waitstaff if I am celebrating my birthday at your restaurant). Whether at work, on your blog, or in front of a group of friends or family, share why you're thankful for the person or people.
7. Return the Favor
Performing favors shouldn't be an eye-for-an-eye situation, but if someone gave you a ride, watched your kids, or helped you out in another way, do the same or look for another favor you could do.
8. Give a Little Gift Card
Give an unexpected gift card of $5 or $10 to a coffee shop or bookstore. Just don't purchase a little gift card to something like an expensive restaurant. That's like saying, "Thanks, now go spend a lot of your own money to use this gift." Kind of weird.
9. Pick Up the Bill
If you're out for coffee or a meal, pay the tab.
10. Say It on the Phone
Hearing someone's voice can be powerful. Call before you email.
11. Do It Face-to-Face
Even better than on the phone, say thank you face-to-face. Showing that you're making an effort is touching.
12. Donate to a Charity
Instead of spending money directly on the person you'd like to thank, donate that money to the person's favorite charity in his or her name.
13. Be Happy
Did someone do something that made you happy? Say it, and show it. There are plenty of other times to whine and worry. Remember to be grateful and enjoy what you were given, and the person will be happy that he was able to brighten your day.
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